Alexandra Jachno has been immersed in the world of nails from before she can remember, having a rare glimpse into the elite world of celebrity through her incredibly successful manicurist-mom, Lisa Jachno. Alex’s passion was sparked from a very early age.

Jachno’s creativity and entrepreneurial drive has always been in her DNA. Following a dream internship at L’Oreal in product development, Alex gained tools that would prove useful in launching her own collection and her passion for nails began to evolve into a larger dream. During her time at L’Oreal, she gained valuable knowledge from the international cosmetic and beauty leader’s team of innovators and learned the intricate process of launching a product.

Alex then began working on top manicure projects for an impressive portfolio of Hollywood hands including Jennifer Aniston, Julia Roberts, Mindy Kaling, Kerry Washington, Natalie Portman, Greta Lee, Natasha Lyonne and Margot Robbie. Collaborating with publications and brands such as Vogue, Grazia, Harper’s Bazaar, Vanity Fair, The Cut, Marie Claire, WSJ, W, Marc Jacobs, Gucci, Saint Laurent, Paul Mitchell, Jimmy Choo and Longchamp.

Jachno’s passion and obsession for art, culture, fashion and beauty have kept her on the cutting edge of the industry and her finger on the pulse of the latest beauty trends. With the launch of her private line, Labnails, Alex is solidified as a key player in the beauty industry’s nail renaissance.