Vittorio Masecchia is a Los Angeles based Makeup Artist with a career spanning 20 years in media, celebrity and editorial makeup artistry. Masecchia has fostered an incredible roster of some of the most beautiful women from Kesha to Paris Hilton, who always urged Vittorio to try his hand at a personal line. Being the consummate artist that he is, Vittorio concentrated on elaborate eye looks that could be attained by anyone, pro or not. VMB (Vittorio Masecchia Beauty) was a pipe-dream for Masecchia and was born from a consistent artistic need to work swiftly to create these eye makeup fantasies. After years of requests to create camera-ready, detail-oriented, clean graphic and bold eye looks, Masecchia launched his own collection of quick-application face appliques that give the same gratification as his love for false lashes and wigs.